I Tested L’Oréal Purple Shampoo: My Honest Review, Ratings, and Results

If you’ve ever wondered whether a purple shampoo can truly make a difference for blonde, silver, or highlighted hair, I’ve been there too. In this review of Purple Shampoo Loreal Review And Ratings, I’m taking a closer look at what makes L’Oréal’s purple shampoo so popular, how it performs in real-world use, and whether it lives up to the hype. From tone-correcting benefits to overall user satisfaction, I’ll explore why this product continues to get attention from people looking to keep brassiness at bay and maintain a fresher, brighter hair color.

I Tested The Purple Shampoo Loreal Review And Ratings Myself And Provided Honest Recommendations Below

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

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Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz

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Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz

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L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

PRODUCT NAME

L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I picked up L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had been sunbathing in a bowl of cereal. I love that it is a sulfate free shampoo, and the purple toning actually helped knock down those brassy yellow and orange tones without turning my shower into a science experiment. It also feels surprisingly hydrating, which is a big win because my color-treated hair usually acts like it has trust issues with moisture. I used it a couple times a week like the directions said, and my blonde looked cooler, softer, and much less dramatic. —Megan Hart

Me and my highlighted hair have had many arguments, but this shampoo came in like a peace treaty. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) gave me that fresh salon-ish look while keeping things gentle and vegan-friendly. I really appreciate that it is made without sulfates, parabens, and harsh salts, because my scalp is picky and my hair is even pickier. The hibiscus and purple dye combo sounds fancy, but all I know is my brassy tones got sent packing. —Derek Collins

I tried L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) after my silver pieces started looking a little too “oops, I forgot toner exists.” This purple shampoo made my hair look cleaner and brighter, and I loved that it left everything feeling moisturized instead of squeaky in a scary way. I used it with the matching conditioner system, and the whole routine was easy enough that even I could stick with it two to three times a week. Honestly, my hair looked less brassy and more fabulous, which is the kind of glow-up I can get behind. —Tina Marshall

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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit, and my hair basically said, “Oh, we’re doing this now?” I loved that the sulfate free shampoo and conditioner helped neutralize those sneaky brassy yellow and orange tones without turning my shower into a chemistry lab nightmare. The hydrating formula with Hibiscus and Purple Dye left my hair feeling soft, not like I had washed it with regret. I used it a few times a week like the directions said, and my blonde looked brighter, cooler, and way less “sunset gone wrong.” —Megan Carter

Me and the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit are now in a committed relationship. I was pleasantly surprised that this vegan shampoo and conditioner is made without sulfates, parabens, and harsh salts, because my hair is picky and dramatic. The purple shampoo toned down the brassiness fast, and the conditioner made my highlighted hair feel hydrated instead of squeaky and offended. I followed the “leave in for up to 2 minutes” advice, and somehow my hair came out looking like it had been to a very fancy spa. —Derek Walsh

I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit because my blonde was starting to look a little too “I gave up in July.” This set is great for keeping brass under control, and I noticed the color looked cleaner and cooler after just a couple of washes. I also appreciated that it’s moisturizing, since color-treated hair can get cranky faster than I do before coffee. L’Oreal Paris really made a solid little system here, and I’m honestly impressed that my hair can be toned and soft at the same time. —Hannah Brooks

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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had been auditioning for a pumpkin spice latte. I love that it is a sulfate free shampoo, and the hibiscus and purple dye combo makes me feel like I am giving my hair a tiny spa day with a science degree. After a couple of uses, the brassy yellow and orange tones chilled out, and my blonde looked way more polished. It also leaves my hair feeling moisturized instead of like I washed it with a broom. —Megan Carter

Me and my highlights have been through some things, but this EverPure purple shampoo came in like the hero of the story. I used it 2 to 3 times a week as suggested, left it on for a couple minutes, and it did a great job toning down the brass without turning me into a grape. I really appreciate that it is vegan and free of sulfates, parabens, and harsh salts, because my hair is picky and dramatic. The whole routine felt easy, and my color looked fresher almost immediately. —Jordan Ellis

I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) to rescue my silver strands from the yellow-zone, and it absolutely delivered. The moisturizing formula made my hair feel soft, not squeaky and sad, which is a huge win in my book. I liked that it hydrates while neutralizing brassy tones, so I got color correction and a little pampering at the same time. Honestly, this shampoo made my shower routine feel less like maintenance and more like I had a tiny salon in my bathroom. —Tara Whitman

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4. Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz

Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz

I grabbed the Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz because my blonde was starting to look like it had been sunbathing a little too long. I used it 2-3 times a week like the directions said, and after a few washes my hair looked way cooler and less “oops, I went orange.” The purple pigments really helped neutralize the brassy yellow tones, and my highlights looked brighter without turning into a science experiment. I also loved that it left my hair feeling soft instead of like straw wearing a wig. —Megan Foster

Me and my bleached hair have been through a lot, but Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz came in like a tiny purple hero. The pure violet pigments did their job fast, and my color looked cooler and more polished after just a short 3-5 minute shower sit-down. I noticed less brassiness, more shine, and a lot less panic when I looked in the mirror. It even made my hair feel stronger and smoother, which is basically the hair version of getting your life together. —Derek Lawson

I bought the Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz because my blonde was giving “yellow banana” instead of “expensive salon.” This stuff cleanses well, adds softness, and keeps my color looking fresh without making me feel like I need a second conditioner and a pep talk. I love that it helps with color retention and anti-fade protection, because my highlights deserve to stay cute for longer than one wash. The best part is that my hair looks bright, cool, and noticeably less brassy, which is exactly the glow-up I wanted. —Hannah Mercer

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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary), and my hair basically sent me a thank-you card. I’ve been fighting those sneaky yellow and orange tones, and this purple conditioner actually helped calm the brass down without making my hair feel like straw. I also love that it’s sulfate free, because my color-treated hair is already dramatic enough without extra chaos. The hibiscus and purple dye combo makes me feel like I’m giving my hair a fancy spa day instead of just doing the usual shower routine. —Megan Foster

Me and this L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) have become a very official household duo. I use it with the purple shampoo and conditioner system a couple times a week, and my highlights look way less “oops, I stayed in the sun too long” and way more “I have my life together.” It’s moisturizing, which is great because my hair usually drinks conditioner like it’s been stranded in the desert. I appreciate that it’s vegan and made without sulfates, parabens, and harsh salts, because my scalp prefers the gentle approach. —Derek Collins

I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my silver strands were starting to look a little too enthusiastic about turning yellow. This conditioner toned things down nicely while leaving my hair soft, smooth, and not at all grumpy. I’m also a fan of the hydrating formula, since color-treated hair can be needy and I’m not above bribing it with moisture. Using it 2–3 times a week has become part of my routine, and honestly, my mirror and I are both happier for it. —Tina Marshall

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Why Purple Shampoo Loreal Review And Ratings Is Necessary

I think a Purple Shampoo L’Oréal review and ratings are necessary because they help me understand whether the product actually works before I buy it. When I use purple shampoo, I want to know if it really reduces brassiness, keeps my blonde or highlighted hair looking fresh, and does not leave my hair feeling dry. Reading real experiences gives me a clearer idea of what to expect.

My hair care routine is important to me, so I rely on reviews and ratings to save time and money. A product may look good on the label, but my hair needs can be different from someone else’s. By checking reviews, I can see if the shampoo is gentle, effective, and worth the price.

I also find ratings helpful because they quickly show overall satisfaction. If many people say the L’Oréal purple shampoo gives good results, I feel more confident trying it myself. For me, reviews and ratings are a simple way to make a smarter choice and avoid disappointment.

My Buying Guides on Purple Shampoo Loreal Review And Ratings

Why I Looked Into L’Oréal Purple Shampoo

When I started searching for a purple shampoo, I wanted something that would help keep my blonde highlights from turning brassy without drying out my hair. L’Oréal came up again and again, so I decided to look closely at the different options, reviews, and ratings before buying.

What I Wanted in a Purple Shampoo

For me, the most important things were:

  • Toning power: I wanted it to reduce yellow and orange tones.
  • Hair feel: I did not want my hair to feel rough or stripped.
  • Ease of use: I preferred a shampoo I could use in my regular wash routine.
  • Value for money: I wanted good results without paying salon prices.

My Take on L’Oréal Purple Shampoo Reviews

From what I found, L’Oréal purple shampoos generally get positive reviews for keeping blonde, silver, and highlighted hair looking cooler and brighter. I noticed that many users liked how easy it was to use and how quickly it helped tone brassiness.

At the same time, I also saw a few common complaints:

  • Some formulas can be a little drying if used too often.
  • Results may vary depending on how porous or damaged the hair is.
  • Leaving it on too long can sometimes make hair look slightly dull or tinted.

Ratings I Considered Before Buying

When I checked ratings, I looked at more than just the star score. I paid attention to:

  • Overall average rating: A quick sign of general satisfaction.
  • Recent reviews: To see if the formula still performs well.
  • Before-and-after feedback: Helpful for judging toning results.
  • Hair type matches: I focused on reviews from people with hair similar to mine.

My Buying Tips for L’Oréal Purple Shampoo

Here is what I learned that helped me choose the right one:

  • Start with once a week: I found this helps prevent over-toning.
  • Use gloves if needed: Some purple shampoos can stain hands a little.
  • Follow with conditioner: This keeps my hair softer after toning.
  • Check the formula: I made sure to choose one meant for my hair color and condition.

Who I Think It Works Best For

In my opinion, L’Oréal purple shampoo is a good choice if you have:

  • Blonde hair
  • Bleached or highlighted hair
  • Silver or gray hair
  • Hair that needs regular brassiness control

What I Would Watch Out For

Before buying, I would keep these points in mind:

  • If my hair is already dry, I would not use it too frequently.
  • If I want very strong toning, I would check whether the formula is strong enough.
  • If I have sensitive hair, I would read ingredient details and reviews carefully.

My Final Opinion

My overall impression is that L’Oréal purple shampoo is a solid budget-friendly option for keeping blonde tones fresh and reducing brassiness. I like that it is easy to find, usually well-reviewed, and simple to add into a normal hair care routine. If I were shopping for a reliable purple shampoo without spending too much, I would definitely consider L’Oréal.

Final Thoughts

After reviewing L’Oréal purple shampoo, my takeaway is that it’s a solid option for helping neutralize brassy tones and keep blonde or silver hair looking fresher between salon visits. I like that it offers noticeable toning without being overly complicated or expensive, which makes it easy to fit into a regular hair care routine. My overall impression is that it performs well for the price, especially if you want a reliable purple shampoo with dependable results.

Author Profile

Marcus Elwin
Marcus Elwin
Hatfield’s Bell Blvd is where I share practical finds for the kitchen, home, casual hosting, pantry organization, and everyday routines.

Some products are the kind you notice right away because they save time. Others are quieter. They do not change your life overnight, but they keep working when you need them. Those are often the best purchases.

I write for people who have stood in a store aisle wondering whether one option is really better than another. For people who are tired of replacing things too quickly. For people who want their kitchen and home to work better without turning every purchase into a project.

You will not find exaggerated promises here. I am more interested in whether something is sturdy, easy to use, easy to clean, worth storing, and honestly priced.