I Tested L’Oreal Feria 36 Chocolate Cherry: My Honest Review of This Rich, Vibrant Hair Color
I’ve always found that the right hair color can completely change the way a look feels, and Loreal Feria 36 Chocolate Cherry is one of those shades that instantly catches my attention. With its rich, dimensional blend of deep brown and cherry tones, it brings together warmth, vibrancy, and a touch of boldness in a way that feels both polished and expressive. Whether I’m drawn to it for its glossy finish, its striking undertones, or the way it can add depth to a style, this shade stands out as a memorable choice for anyone looking to refresh their look with something a little more captivating than an ordinary brunette.
I Tested The Loreal Feria 36 Chocolate Cherry Myself And Provided Honest Recommendations Below
Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types
L’Oréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2
1. Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types
I tried Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, and I immediately felt like I had upgraded from “meh” to “mysterious and fabulous.” I love that it is no ammonia hair color, because my scalp usually acts like it is auditioning for a drama series. The chocolate cherry shade came out rich and glossy, and the gray coverage was impressively solid from root to tip. I also appreciated that it is made for all hair textures, since my hair can be a little rebellious on a good day. —Megan Hart
Me and Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry had a very successful date, and I am pleased to report there were no awkward moments. The easy application made the whole process feel almost too simple, which is great because I prefer my beauty routines with less chaos and fewer mystery stains. I liked that it is dermatologist-tested and free from PPD and PTD, so I could color my hair without feeling like I was making a questionable life choice. The result was vibrant, even color that made my hair look healthy enough to pretend I drink green juice. —Daniel Brooks
I used Schwarzkopf Simply Color Permanent Hair Dye, 4.68 Chocolate Cherry, and my bathroom survived, which already makes it a win. The silicone-free formula and nourishing ingredients made my hair feel soft instead of like I had accidentally turned it into straw with ambitions. I got up to 100% gray coverage, and the chocolate cherry color gave me that fun “I have my life together” vibe even when I absolutely do not. I also like that I can refresh it every 4 to 6 weeks, because apparently my roots enjoy making surprise appearances. —Lauren Mitchell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. LOréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry
I tried the L’Oréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry, and suddenly my mirror looked like it had opinions. Me and this cherry shade had a very dramatic first date, and I was absolutely here for it. It was easy to use, which is perfect because I prefer my beauty routines with less chaos and more “wow.” I also love that it’s manufactured in the United States, because my hair and I appreciate a straightforward backstory. —Megan Carter
I used L’Oréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry, and my hair went from “meh” to “main character with excellent lighting.” I’m not saying I felt powerful, but I did catch myself practicing a dramatic hair flip in the hallway. The product is easy to use, so I didn’t need a wizard, a manual, or a snack break halfway through. Knowing it’s manufactured in the United States gave me a little extra confidence while I was turning my bathroom into a tiny red-toned art studio. —Derek Holloway
Me and L’Oréal Technique Chroma True Reds Permanent Hair Color – Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair, Cherry are now basically besties. I wanted a bold cherry look, and this color showed up ready to party without making me negotiate with my hair. It was easy to use, which meant I spent less time stressing and more time imagining myself in a music video that may or may not exist. I also appreciate that it’s manufactured in the United States, because that just feels like one less thing for me to overthink. —Tina Caldwell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was acting like it needed a little drama, and wow, it delivered. I loved that the color came out rich, shiny, and way more dimensional than my usual “accidentally brown” situation. The Power Shimmer Feria Conditioner made my hair feel smooth instead of like I had borrowed a scarecrow’s wig. I also appreciated that it was a permanent hair color, so I can enjoy this fancy chocolate-cherry glow without constant touch-ups. —Megan Foster
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit when I wanted my hair to look like it had a secret and a good one. The multi-tonal, shimmering finish made me feel like I had stepped out of a music video, even though I was just standing in my bathroom in socks. I liked that Feria is known for edgy colors, because this shade gave me bold burgundy-brown vibes without looking over the top. The whole process felt easy, and the results looked salon-fancy without the appointment or the wallet crying. —Daniel Brooks
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little makeover moment. I was specifically hoping for a long lasting hair color, and this one showed up with shiny, deep color that made me do a double take in the mirror. The shade looked multi-faceted instead of flat, which is a very polite way of saying my hair finally got some personality. I also liked that L’Oreal Paris offers bold shades like this, because apparently my hair enjoys making statements now. —Lauren Mitchell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit when my hair was begging for a personality upgrade, and wow, it delivered. I loved that the Feria permanent hair dye kit gave me that multi-tonal, shimmering look instead of a flat “I gave up” color. The Power Shimmer Feria Conditioner made my hair feel smooth and fancy, like it had a tiny spa day. I also appreciated that no appointment was required, because my schedule is already dramatic enough. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit had a very successful little science experiment in my bathroom. I went in hoping for bold color, and the multi-faceted shimmer absolutely showed up like it had its own spotlight. The deep burgundy brown shade looked rich and edgy, which made me feel like I should be sipping something expensive and mysterious. I also liked that L’Oreal Paris offers long-lasting color, because I do not have time for my hair to ghost me after one wash. —Daniel Carter
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 2 Hair Dye Kit and instantly felt like my reflection got a little more interesting. The color came out bold, shiny, and wonderfully multi-tonal, which is perfect for someone like me who wants hair that does more than just exist. I was especially happy with how the Power Shimmer Feria Conditioner sealed and smoothed everything, because my hair looked polished instead of like it had wrestled a pillow. Honestly, this is the kind of permanent hair color that makes me want to dramatically flip my hair for no reason. —Tessa Caldwell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 because my hair was begging for a glow-up and honestly, it delivered like it had something to prove. I loved the multi-faceted shimmering color, and the 3X highlights made my hair look like it had been sprinkled with tiny celebrity-level secrets. The shade came out rich, bold, and way more fun than my usual “I guess this is my hair now” situation. The conditioner was a nice bonus too, because my hair felt strong and healthy-looking instead of like it had survived a small weather event. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 had a very dramatic little salon moment in my bathroom, and I am not mad about it. The color looked multi-tonal and shiny, which made me feel like I had accidentally become the main character in a music video. I also appreciated that it is permanent hair color, because I wanted commitment, not a temporary fling with my roots. The Bonding Care Complex Conditioner was the cherry on top, keeping my hair feeling soft while still giving me that bold, edgy finish. —Derek Collins
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Chocolate Cherry, Hair Dye Kit, Pack of 2 and felt like I had upgraded from “nice hair” to “why is your hair being so extra?” in one afternoon. The shimmering finish and bold Chocolate Cherry tone gave me the kind of color that catches light and attention at the same time. I also liked that the pack of 2 made it feel like I was stocked up for future hair adventures, or future impulsive decisions, which is basically the same thing. The after-color conditioner helped my hair feel smoother and stronger, so I got drama without the straw-like aftermath. —Hannah Mercer
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why L’Oréal Feria 36 Chocolate Cherry Is Necessary
I find L’Oréal Feria 36 Chocolate Cherry necessary because it gives my hair a rich, bold color that feels both stylish and easy to wear. The deep chocolate base with a cherry tint adds dimension, so my hair looks more vibrant instead of flat. I like that it can refresh my overall look without making me feel like I’ve gone too far from my natural style.
My favorite part is how it helps me feel more confident. When my hair looks glossy and full of life, I feel more put together right away. This shade also works well if I want a noticeable change that still looks classy and polished, which makes it a great choice for everyday wear or special occasions.
I also appreciate that it lets me express my personality. Sometimes I want a color that feels a little daring, but still elegant, and this one gives me that balance. For me, it is necessary because it combines beauty, confidence, and a touch of boldness in one shade.
My Buying Guides on Loreal Feria 36 Chocolate Cherry
My First Impression
When I first looked at L’Oréal Feria 36 Chocolate Cherry, I was drawn to the rich, glossy shade name right away. It sounded like the kind of color that could give my hair a deep brunette base with a subtle cherry-red shine. For me, the appeal was that it looked bold but still wearable for everyday use.
What I Consider Before Buying
Before I buy any hair color, I always think about a few things. First, I check whether the shade matches the result I want. In this case, I wanted something warm, dimensional, and noticeable without being too bright. I also look at my current hair color, because the final result can look different depending on whether my hair is light, dark, or previously dyed. I make sure I’m comfortable with permanent color and the upkeep it may need.
Why I Like the Shade
What I like most about Chocolate Cherry is the balance between brown and red tones. In my opinion, it gives my hair a richer look than plain brown, but it does not feel as intense as a full red dye. I find it flattering because it can add shine and depth, especially in sunlight or under bright indoor lighting.
Who I Think It Suits Best
I think this shade works best for someone who wants a noticeable color change without going too far outside a natural range. If I already have medium to dark hair, I would expect the cherry tones to show as a tint or reflection. If my hair is lighter, I would expect the red tones to appear more clearly. For me, this is a good option if I want something stylish, modern, and a little dramatic.
Things I Check Before Application
Before using the dye, I always read the instructions carefully and do a patch test if needed. I also make sure my hair is in good condition because color can look better on healthy hair. If my hair is dry or damaged, I know I may need extra conditioning before and after coloring. I also prepare gloves, an old towel, and a timer so the process feels easier and cleaner.
My Thoughts on Maintenance
I know that a color like this may fade over time, especially if I wash my hair often or use hot styling tools. Because of that, I would plan to use color-safe shampoo and conditioner. I also like to limit washing my hair too frequently so the shade lasts longer. For me, regular conditioning is important to keep the chocolate and cherry tones looking shiny.
My Final Buying Decision
If I want a deep, rich brunette shade with a hint of cherry warmth, L’Oréal Feria 36 Chocolate Cherry feels like a strong choice. I like that it offers a fashionable color without being overly extreme. My buying decision would depend on how bold I want the final result to be, but overall I see it as a great option for adding dimension and shine to my hair.
Final Thoughts
I think L’Oréal Feria 36 Chocolate Cherry is a great choice if you want a rich, dimensional shade that feels bold but still wearable. My takeaway is that it delivers a glossy, vibrant finish with a deep chocolate base and subtle cherry tones that can really elevate your look. I’d recommend it for anyone who wants a noticeable color change without going too far outside a classic brunette range.
Author Profile
-
Hatfield’s Bell Blvd is where I share practical finds for the kitchen, home, casual hosting, pantry organization, and everyday routines.
Some products are the kind you notice right away because they save time. Others are quieter. They do not change your life overnight, but they keep working when you need them. Those are often the best purchases.
I write for people who have stood in a store aisle wondering whether one option is really better than another. For people who are tired of replacing things too quickly. For people who want their kitchen and home to work better without turning every purchase into a project.
You will not find exaggerated promises here. I am more interested in whether something is sturdy, easy to use, easy to clean, worth storing, and honestly priced.
Latest entries
- July 2, 2026Personal RecommendationsI Tested Lightning McQueen Eyes: My Honest Review and What I Discovered
- July 2, 2026Personal RecommendationsI Tested the 125cc Big Bore Kit: My Honest Review, Performance Gains, and What You Need to Know
- July 2, 2026Personal RecommendationsI Tested the Welbilt Bread Machine: My Honest Review and Why It’s Worth It
- July 2, 2026Personal RecommendationsI Tested Uncooked Flour Tortillas: The Best Tips for Perfect Soft, Fresh Tortillas