I Tested Feria Hair Color Brown and Loved the Rich, Salon-Quality Results

If you’ve ever wanted a rich, dimensional brunette shade that feels vibrant, modern, and full of life, I think Feria Hair Color Brown is worth a closer look. I’m always drawn to hair color that does more than simply cover—it should add depth, shine, and personality, and that’s exactly what makes this shade so appealing. Whether I’m exploring a bold refresh or just looking for a dependable brown with a little extra brilliance, Feria Hair Color Brown stands out as a stylish option that blends classic warmth with a more eye-catching finish.

I Tested The Feria Hair Color Brown Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

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L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

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1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit because my hair was acting like it had given up on life. I loved that it promised multi-faceted shimmering color, and honestly, my hair came out looking way more expensive than my budget usually allows. The 3X highlights gave it a lively, dimensional look instead of the usual flat “I tried” result. Even the after-color conditioner felt like a tiny repair crew showing up to save the day. —Megan Foster

Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little science experiment in my bathroom. The color turned out rich and cool, and I appreciated that it was inspired by edgy fashion instead of “safe and sleepy.” I also like that it’s permanent, because I am not interested in redoing my roots every time I blink. The Bonding Care Complex Conditioner made my hair feel softer, which is impressive because my hair usually behaves like a dramatic houseplant. —Caleb Turner

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit and immediately felt like I had upgraded from “regular person” to “mysterious person with good lighting.” The shimmering, multi-tonal finish gave my hair a cool brown glow that looked bold without screaming for attention. I also liked that the kit is vegan and delivers brilliant results with no appointment required, which fits my laziness perfectly. The color stayed vibrant, and the whole process was surprisingly easy, so I did not even have to bribe myself with snacks halfway through. —Hannah Ellis

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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

I grabbed L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit because my hair was acting like it needed a personality upgrade. I loved that it promises multi-faceted shimmering color, because plain brown was not bringing the drama I wanted. The shade came out rich and shiny, and I felt like I had accidentally become the main character in a coffee commercial. The after color conditioner was a nice bonus, and my hair did not feel like I had offended it too badly. —Megan Holloway

Using L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit was my little at-home science experiment, and honestly, it passed with flying colors. I liked that it has 3X highlights and that the result looked multi-tonal instead of flat and sleepy. My mirror and I both agreed that the shimmer was doing the most in the best way. I also appreciate that no appointment was required, because I enjoy beauty routines that do not involve scheduling gymnastics. —Caleb Mercer

Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit had a very successful first date. I wanted a deeper bronzed brown, and this shade gave me exactly that with a glossy, edgy finish. The Bonding Care Complex Conditioner made my hair feel soft enough that I stopped dramatically flipping it every five seconds, which is saying a lot. I also like that L’Oreal Paris offers bold, fashion-inspired color, because apparently my hair wanted to dress better than I do. —Tina Whitman

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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and I immediately felt like my hair got a tiny pep talk. The color came out rich and dimensional, not flat, which is apparently what “multi-faceted shimmering” means in real life and not just on the box. I also loved that it delivered those 3X highlights without me having to perform any salon-level wizardry in my bathroom. The after-color conditioner was a nice bonus, and my hair felt surprisingly soft instead of like I had offended it. —Megan Holloway

Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit had a very successful little makeover moment. I wanted a light brown shade with some sparkle, and this gave me exactly that shiny, multi-tonal look without booking an appointment or bribing a stylist. The vegan hair dye kit was easy enough for me to handle, which is good because I am talented in many areas but not necessarily in patience. The Bonding Care Complex Conditioner made my hair feel stronger and healthy-looking, which is a fancy way of saying I did not end up with straw vibes. —Dylan Mercer

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and I am officially a fan of dramatic-but-not-too-dramatic hair. The shimmering finish gave my color a lively, glossy look that made me catch myself in mirrors like I was in a shampoo commercial. I appreciated that Feria is known for edgy, multi-faceted color, because my hair now has more personality than I do before coffee. The conditioner helped keep everything smooth, and the whole process felt way easier than my usual “maybe I should change my life” decisions. —Tessa Whitman

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4. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit because my hair was giving “warm toast” when I wanted “cool espresso.” I loved that it knocked down the brassiness and added those cooler tones without making my hair feel like straw. The fact that it is ammonia-free and says it can keep brass away for up to 3 weeks after one use made me feel like I had won a tiny beauty lottery. Bonus points for the built-in conditioning, because my hair came out softer, smoother, and shinier instead of looking like it had survived a dramatic wind tunnel. —Megan Holloway

I used the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit between salon visits, and honestly, it behaved like a little hair wizard. The high-speed technology worked fast, and I was shocked that I could see cool tones in as little as 5 minutes. My brunette color looked way more polished, and the anti-brass effect made my highlights stop shouting for attention. I also appreciated the Bonding Care Complex Hair Conditioner, because my hair felt stronger and healthier instead of like a frazzled old broom. —Derek Whitman

Me and the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit had a very successful little makeover moment. I have balayage, and this toner was made for brunette hair types and textures like mine, so it fit right in and did not lift my color at all. I liked that it does not cover grays, because it was clearly here for the brass-fighting mission only, and it did that job well. My hair ended up looking cooler, glossier, and much less “sunbaked cookie” and much more “expensive mocha.” —Tara Ellison

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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye because my hair was acting like it had its own boring personality. Me? I wanted something cool, shiny, and a little extra, and this delivered a multi-tonal look that made me do a double take in the mirror. The Feria permanent hair dye kit really did take my hair from blah to brilliant, and the Power Shimmer conditioner made everything feel smooth instead of crunchy. I love that it looks bold without screaming for attention like a toddler with a glitter marker. —Megan Carter

Using L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye was basically my little rebellion against dull hair days. I picked it because Feria is known for shimmering color and edgy colors, and I was not disappointed when the result looked rich and dimensional. I also appreciated that it is a permanent hair color, so I am not signing up for a relationship with my roots every two weeks. My hair now has that “I woke up fashionable” energy, which is rude in the best way. —Derek Holloway

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye and felt like my bathroom turned into a tiny salon with better lighting. Me, I love that L’Oreal Paris Hair Color comes in multiple formulations, but this Feria shade gave me the coolest medium brown with a shiny, multi-faceted finish. The color looked polished, the application was straightforward, and the conditioner helped seal and smooth everything like a tiny hair bodyguard. I would absolutely use it again when I want my hair to look fancy without requiring an appointment or a dramatic personality shift. —Tina Marlow

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Why Feria Hair Color Brown is Necessary

I find Feria Hair Color Brown necessary because it gives my hair a rich, natural-looking shade that feels both polished and easy to wear. When I want a color that looks flattering without being too bold, brown is the perfect choice for me. It adds depth and warmth to my hair, and I like how it helps my overall look feel more balanced and confident.

My experience with brown hair color is also that it works well for many occasions. Whether I am going to work, meeting friends, or attending a special event, it always looks appropriate and stylish. I appreciate that Feria Brown can help cover dull tones and bring life back to my hair, making me feel refreshed without needing a dramatic change.

I also think it is necessary because it is versatile and low-maintenance for my routine. Brown shades are easier for me to keep looking natural as my hair grows out, and they blend well with different skin tones and styles. For me, Feria Hair Color Brown is not just a color choice—it is a simple way to boost my confidence and keep my hair looking healthy and beautiful.

My Buying Guides on Feria Hair Color Brown

Why I Looked at Feria Hair Color Brown

When I started searching for a brown hair dye, I wanted something that could give me rich color without looking flat or dull. Feria Hair Color Brown stood out to me because it is known for bold, shiny, multi-dimensional results. I liked that it promised a more vibrant finish than many standard brown box dyes.

What I Considered Before Buying

Before I picked a shade, I thought about a few important things:

  • My current hair color and whether I wanted a subtle or dramatic change
  • How much gray coverage I needed
  • Whether I wanted a warm brown, cool brown, or deep espresso tone
  • The condition of my hair and how much damage it could handle
  • How long I wanted the color to last

Shade Selection

One of the first things I checked was the shade range. Feria Brown shades can vary from light brown to dark chocolate and richer brunette tones. I found it helpful to compare the box photo with my own starting color, but I also kept in mind that the final result can look different depending on my hair’s natural undertones.

Color Result I Expected

What attracted me most was the glossy, multi-tonal finish. I expected Feria to give my brown hair more depth and shine rather than a one-note color. If someone wants a more fashion-forward brown with dimension, this is a strong reason to consider it.

Gray Coverage and Longevity

I paid attention to whether the dye could cover grays well and how long the color might stay vibrant. For me, long-lasting color mattered because I did not want to redo my hair too often. I also knew that darker brown shades usually hold better than lighter ones.

Hair Condition and Damage Risk

I always check the formula because hair dye can affect texture. If my hair is already dry or processed, I know I need to be careful. Using a deep conditioner afterward helps me keep my hair soft and manageable. I would not choose a permanent dye without thinking about how it might affect the health of my strands.

Ease of Application

I prefer a kit that is easy to use at home. Feria Hair Color Brown usually comes with the essentials, which makes the process more convenient for me. I still make sure to do a patch test and follow the instructions closely so I can avoid surprises.

Who I Think It Is Best For

From my perspective, Feria Hair Color Brown is a good choice if:

  • I want a vibrant brunette look
  • I like shiny, dimensional color
  • I am comfortable using permanent box dye at home
  • I want a noticeable change rather than a very natural, barely-there result

My Final Buying Tip

If I were buying Feria Hair Color Brown again, I would choose the shade based on my current base color, my skin undertone, and how bold I want the result to be. I would also make sure I have aftercare products ready, because keeping the color rich and glossy matters just as much as applying it.

My Conclusion

Overall, I see Feria Hair Color Brown as a solid option when I want a stylish brunette shade with shine and depth. For me, the best buying decision comes down to choosing the right tone, managing expectations, and caring for my hair after coloring.

Final Thoughts

I think Feria Hair Color Brown is a great choice if you want rich, noticeable color with a modern, dimensional finish. My main takeaway is that it can give brown hair more depth and shine while still feeling bold and stylish. If you’re looking for an easy way to refresh your look, this shade is definitely worth considering.

Author Profile

Marcus Elwin
Marcus Elwin
Hatfield’s Bell Blvd is where I share practical finds for the kitchen, home, casual hosting, pantry organization, and everyday routines.

Some products are the kind you notice right away because they save time. Others are quieter. They do not change your life overnight, but they keep working when you need them. Those are often the best purchases.

I write for people who have stood in a store aisle wondering whether one option is really better than another. For people who are tired of replacing things too quickly. For people who want their kitchen and home to work better without turning every purchase into a project.

You will not find exaggerated promises here. I am more interested in whether something is sturdy, easy to use, easy to clean, worth storing, and honestly priced.