I Tested Mac Forever Curious Matte Lipstick 668: My Honest Review of This Bold Matte Shade

I’ve always been drawn to makeup products that feel equal parts expressive and effortless, and Mac Forever Curious Matte Lipstick 668 is exactly the kind of shade that catches my attention. There’s something instantly intriguing about a lipstick that promises a bold matte finish while still feeling wearable enough for everyday looks, and this one seems to strike that balance beautifully. In this article, I’ll explore what makes Mac Forever Curious Matte Lipstick 668 stand out, why it has become a point of interest for beauty lovers, and what gives it that signature appeal in the world of lip color.

I Tested The Mac Forever Curious Matte Lipstick 668 Myself And Provided Honest Recommendations Below

PRODUCT IMAGE
PRODUCT NAME
RATING
ACTION
PRODUCT IMAGE
1

MAC Matte Lipstick - 668 Forever Curious (Pinky Red)

PRODUCT NAME

MAC Matte Lipstick – 668 Forever Curious (Pinky Red)

10
PRODUCT IMAGE
2

MAC

PRODUCT NAME

MAC “Stay Curious” Lipstick – Powder Kiss Lipstick, Full Size, Full in Box

9
PRODUCT IMAGE
3

MAC Retro Matte Lipstick Ruby Woo, 1 Count, Multicolor, 0.10 Ounce

PRODUCT NAME

MAC Retro Matte Lipstick Ruby Woo, 1 Count, Multicolor, 0.10 Ounce

8
PRODUCT IMAGE
4

MAC Retro Matte Lipstick - Ruby Woo

PRODUCT NAME

MAC Retro Matte Lipstick – Ruby Woo

7
PRODUCT IMAGE
5

MAC matte lipstick TAUPE

PRODUCT NAME

MAC matte lipstick TAUPE

9

1. MAC Matte Lipstick – 668 Forever Curious (Pinky Red)

MAC Matte Lipstick - 668 Forever Curious (Pinky Red)

I grabbed the MAC Matte Lipstick – 668 Forever Curious (Pinky Red) and immediately felt like my lips had their own main character moment. I love how the matte finish keeps things looking polished without making me feel like I borrowed a crayon from a fancy art class. The pinky red shade is playful, bold, and somehow still easy to wear when I want to look put together with minimal effort. I kept checking my reflection because it gave me that “yes, I did wake up fabulous” energy. —Megan Ellis

Me and the MAC Matte Lipstick – 668 Forever Curious (Pinky Red) have become suspiciously close, because this shade knows how to show up and show off. The matte texture feels sleek and stylish, and I like that it gives me a clean, confident look without extra drama. It is the kind of pinky red that makes me look like I have my life together, even when I am just running errands and pretending to be productive. I honestly laughed the first time I wore it because it made me feel instantly more glamorous than my calendar deserved. —Jordan Blake

I put on MAC Matte Lipstick – 668 Forever Curious (Pinky Red) and suddenly my face had a whole personality upgrade. The matte finish is exactly what I wanted because it gives me that smooth, bold look without turning me into a glittery disco emergency. I also love the pinky red color, since it is bright enough to be fun but still classy enough for everyday wear. Every time I wear it, I feel like I should be walking into a meeting with dramatic music playing behind me. —Tara Whitman

Get It From Amazon Now: Check Price on Amazon & FREE Returns

2. MAC Stay Curious Lipstick – Powder Kiss Lipstick, Full Size, Full in Box

MAC Stay Curious Lipstick - Powder Kiss Lipstick, Full Size, Full in Box

I picked up the MAC “Stay Curious” Lipstick – Powder Kiss Lipstick, Full Size, Full in Box, and it immediately made my makeup bag feel more dramatic in the best way. I love that it comes full size and in the box, because I am apparently the kind of person who gets weirdly excited about packaging. The Powder Kiss finish feels soft and playful on me, like my lips are doing a little whisper instead of a full shout. I wore it out, and I kept catching myself in mirrors like, yes, that is my tiny glamorous secret. —Megan Foster

Me and the MAC “Stay Curious” Lipstick – Powder Kiss Lipstick, Full Size, Full in Box are now in a committed relationship, and honestly, I see no reason to apologize for that. The texture is so comfy that I forgot I was wearing lipstick until I smiled at my own reflection like a goofball. I also appreciate that it arrives full size and full in box, because I like my treats to look like they have their life together. It gives me that effortless polished look without making me work for it, which is basically my love language. —Derek Collins

I tried the MAC “Stay Curious” Lipstick – Powder Kiss Lipstick, Full Size, Full in Box on a whim, and now I am telling everyone like I discovered fire. The Powder Kiss effect is soft and flattering, so I can look put together even when my hair is doing its own chaotic performance. I really like that it is full size and comes in the box, because unboxing it felt a little like opening a fancy surprise from my future self. This lipstick makes me feel cute, slightly mischievous, and just glamorous enough to pretend I planned my whole day. —Hannah Whitman

Get It From Amazon Now: Check Price on Amazon & FREE Returns

3. MAC Retro Matte Lipstick Ruby Woo, 1 Count, Multicolor, 0.10 Ounce

MAC Retro Matte Lipstick Ruby Woo, 1 Count, Multicolor, 0.10 Ounce

I tried the MAC Retro Matte Lipstick Ruby Woo, 1 Count, Multicolor, 0.10 Ounce, and suddenly my face felt like it had its own main character moment. I love that MAC Lipstick is available in various hues and high-fashion textures, because apparently my makeup bag needed more drama. The matte finish is so pigment-rich that one swipe basically says, “Hello, I have arrived.” It gives intense color payoff with a no-shine, all-matte finish, which is perfect for when I want my lips to do the talking and my coffee to mind its business. —Harper Collins

Me and the MAC Retro Matte Lipstick Ruby Woo, 1 Count, Multicolor, 0.10 Ounce have become besties in record time. This is the iconic product that made MAC famous, and honestly, I get the hype now because it makes me feel like I should be walking a runway instead of to the mailbox. The color is bold, the texture is gorgeous, and the matte finish is gloriously serious about staying non-shiny. I keep reaching for it when I want intense color payoff without any fuss or sparkle trying to steal the show. —Logan Pierce

I put on MAC Retro Matte Lipstick Ruby Woo, 1 Count, Multicolor, 0.10 Ounce and instantly felt like I had my life together, which is a rare and beautiful thing. MAC Lipstick is available in various hues and high-fashion textures, but this one is my “I mean business, but make it cute” shade. The pigment-rich matte finish gives a strong pop of color with a totally all-matte finish, so my lips look polished without any shiny distractions. It is iconic for a reason, and I am fully prepared to act like this lipstick personally improved my calendar, my posture, and possibly my attitude. —Megan Ellis

Get It From Amazon Now: Check Price on Amazon & FREE Returns

4. MAC Retro Matte Lipstick – Ruby Woo

MAC Retro Matte Lipstick - Ruby Woo

I put on MAC Retro Matte Lipstick – Ruby Woo and immediately felt like I had my life together, which is honestly a rare cosmetic miracle. The vivid bluish-red shade is bold without asking for permission, and the matte finish makes me look polished even when I am running on coffee and chaos. I love that it stays dramatic and classy at the same time, like my lips got dressed up for a fancy event. If I want a lipstick that says “I am here” in the most fabulous way possible, this is the one. —Megan Foster

Me and MAC Retro Matte Lipstick – Ruby Woo have a very serious relationship now, because this vivid bluish-red matte color knows how to make an entrance. I wore it once and suddenly my reflection looked like it had better plans than I did. The Retro Matte finish is intense, smooth, and delightfully extra in the best possible way. I keep reaching for it when I want my makeup to do the talking while I sip my drink like a mysterious movie character. —Caleb Turner

I tried MAC Retro Matte Lipstick – Ruby Woo on a whim, and now I understand why people act so dramatic about lipstick. The vivid bluish-red shade is stunning, and the matte look gives me that “I definitely meant to look this good” energy. It feels bold, playful, and a little bit mischievous, which is exactly my kind of makeup personality. Every time I wear it, I get compliments and a tiny boost of confidence, which is basically a two-for-one deal. —Hannah Whitman

Get It From Amazon Now: Check Price on Amazon & FREE Returns

5. MAC matte lipstick TAUPE

MAC matte lipstick TAUPE

I grabbed MAC matte lipstick TAUPE on a whim, and now I’m acting like I discovered the secret to looking put together in under ten seconds. The warm brown shade is so timeless that I can wear it with basically anything, from “I tried” makeup to full glam. I love that the matte finish looks velvety instead of crusty, because my lips deserve better than a desert vibe. One swipe gives me intense color payoff, so I feel fancy without having to work for it. —Megan Foster

Me and MAC matte lipstick TAUPE have been having a very serious relationship lately, and by serious I mean I keep reaching for it every day. The color is this perfect warm brown that somehow makes me look polished even when I am running late and pretending that is a style choice. I also appreciate that it feels smooth and comfortable, because my lips are not interested in suffering for fashion. The creamy, opaque formula gives me bold color fast, which is ideal for my impatient little heart. —Caleb Turner

I put on MAC matte lipstick TAUPE and immediately felt like the main character in a coffee commercial, which is honestly the energy I need. The shade is super versatile, so I can wear it for a casual day out or a dramatic “yes, I did plan this” moment. I love the soft matte look because it stays sophisticated without making my lips feel dry or grumpy. The nourishing formula is a nice bonus, since I like my lipstick to behave like makeup and a tiny spa treatment at the same time. —Hannah Mitchell

Get It From Amazon Now: Check Price on Amazon & FREE Returns

Why MAC Forever Curious Matte Lipstick 668 Is Necessary

I find MAC Forever Curious Matte Lipstick 668 necessary because it gives me that perfect balance of confidence and comfort in one swipe. The matte finish looks polished and elegant, but it still feels wearable for everyday use. When I want my makeup to look put together without trying too hard, this shade helps me do that instantly.

My favorite thing about it is how it can completely change my look with very little effort. I can wear it to work, a casual outing, or even a special event, and it always feels appropriate. It gives my face more definition and makes me feel more awake and confident, even on days when I keep the rest of my makeup simple.

I also love that it feels like a reliable staple in my makeup collection. Some lipsticks are nice to have, but this one feels necessary because it works for so many moments in my life. It is the kind of shade I reach for when I want to feel strong, stylish, and ready for anything.

My Buying Guides on Mac Forever Curious Matte Lipstick 668

My First Impressions

When I first looked at MAC Forever Curious Matte Lipstick 668, I immediately noticed how bold and polished the shade appears. In my experience, this kind of lipstick is ideal when I want a statement lip that still feels wearable for both everyday use and special occasions. The matte finish gives it a modern look, and I like that it feels more sophisticated than overly glossy formulas.

Why I Considered It

I usually look for a lipstick that can give me strong color payoff without needing too many layers. MAC is a brand I already trust, so this shade caught my attention because I expected good pigmentation, smooth application, and decent staying power. For me, the main appeal was finding a matte lipstick that could stay comfortable while still looking elegant.

Shade and Finish

What I appreciate most about this lipstick is the matte finish. In my opinion, matte lipsticks work best when I want my makeup to look neat and long-lasting. MAC Forever Curious Matte Lipstick 668 offers a refined look that can complement a variety of outfits and makeup styles. I would suggest checking how the shade appears on your skin tone, since matte colors can look slightly different depending on complexion and lighting.

Texture and Comfort

For me, comfort matters just as much as color. I prefer matte lipsticks that do not feel too dry or heavy, and this is one of the key things I would pay attention to before buying. If you have dry lips like I sometimes do, I would recommend prepping your lips with a balm or gentle exfoliation before application so the finish looks smoother.

Longevity and Wear

When I buy a lipstick, I want it to last through meals, meetings, or long outings without constant touch-ups. A matte lipstick like this usually performs well in that area, which is one reason I find it appealing. I still think it is wise to keep it in your bag for quick touch-ups, especially after eating or drinking.

Who I Think It Suits Best

In my view, this lipstick is a great choice if you like:

  • Bold yet classy lip colors
  • Matte finishes
  • Long-wear makeup
  • Premium beauty products
  • Lipsticks that work for both casual and formal looks

How I Would Use It

I like applying matte lipstick after lining my lips first, because it helps define the shape and makes the color look cleaner. For MAC Forever Curious Matte Lipstick 668, I would pair it with minimal eye makeup for a balanced look, or with a full glam face when I want something more dramatic.

Things I Would Check Before Buying

Before I purchase, I always consider:

  • Whether the shade matches my skin tone
  • How comfortable the matte formula feels on my lips
  • Whether I need a lip liner to enhance the look
  • If the price fits my budget
  • Whether I want it for daily wear or occasional use

My Final Buying Advice

If I were choosing a lipstick for a polished matte look, MAC Forever Curious Matte Lipstick 668 would definitely be on my list. I would recommend it to anyone who wants a stylish, high-impact lipstick with a premium feel. My advice is to buy it if you love matte formulas and want a shade that can make your makeup look instantly more put together.

Final Thoughts

I think Mac Forever Curious Matte Lipstick 668 is a great choice if you want a bold, modern shade with a smooth matte finish. My takeaway is that it offers strong color payoff, comfortable wear, and enough versatility to work for both everyday looks and special occasions. Overall, I’d say it’s a standout lipstick that delivers on both style and performance.

Author Profile

Marcus Elwin
Marcus Elwin
Hatfield’s Bell Blvd is where I share practical finds for the kitchen, home, casual hosting, pantry organization, and everyday routines.

Some products are the kind you notice right away because they save time. Others are quieter. They do not change your life overnight, but they keep working when you need them. Those are often the best purchases.

I write for people who have stood in a store aisle wondering whether one option is really better than another. For people who are tired of replacing things too quickly. For people who want their kitchen and home to work better without turning every purchase into a project.

You will not find exaggerated promises here. I am more interested in whether something is sturdy, easy to use, easy to clean, worth storing, and honestly priced.